Faboom is hoping for a big surge in acquiring new players with its new brand ambassador.
The popular fantasy sports site Faboom has roped in YouTube Star Bhuvan Bam as its brand ambassador. He will be the face of the fantasy sports site during the IPL 2020 season.
Launched in 2019, Faboom offers two fantasy sports formats called Boost Fantasy and Rank Fantasy. The Rank Fantasy format has won the Best Product Innovation Award 2020 from the Federation of Indian Fantasy Sports.
Bhuvan is excited to see how Faboom will help in providing a platform to enjoy fantasy sports during the IPL season. He said, “It’s really exciting how Faboom’s disruptive platform provides us with the exact same feeling of enjoying our favorite sport. I’m eagerly looking forward to being a part of this.”
Pratik Kumar, the co-founder at Faboom, hopes to see rapid growth in the user base with this partnership with Bam. He said, “Bhuvan Bam is hugely popular amongst youth across India, which is also the fantasy sports audience we hope to reach, making him the right fit for our brand. Since its inception in 2019, Faboom has already seen a rapid growth in its user base, reaching eight lakhs and with this partnership hope to grow the same exponentially.”
The fantasy site hopes to create record-breaking numbers in player acquisition with this new partnership.
News Source: Business Standard
